Debunking the Myth

MYTH: The Faster, The Better

Granted, we live in a world that caters to the human need for instant gratification. And that’s not necessarily a bad thing. There’s nothing wrong with wanting or needing things, experiences, results, in a timely manner. But what happens when our weight loss expectations aren’t met fast enough?

“Our Psychological response is anxiety or tension.” –

Instead of celebrating 1 pound lost, we balk because it wasn’t 3 or 5. We blame the diet or ourselves for not dropping more pounds faster and brood in discouragement. So how do we break this corrosive cycle? With realistic expectations based on facts, not the extreme results we see on weight loss TV shows!

TRUTH: Slow and Steady Wins the Race

“Barring any health complications, most individuals can expect to drop 1 to 2 pounds per week. Leaner folks should expect a slower rate of 0.5 to 1 pound per week since they have less fat to lose, while clinically obese individuals may drop weight at a slightly faster rate. Anything faster than that typically is indicative of a loss of muscle mass as well. Not only that, but rapid weight loss is typically indicative of extreme measures. And the more extreme the methods employed, the higher the chances of piling the weight back on.” ~Adam Bornstein, Award-Winning Fitness and Nutrition Author

Results from the independent study of The Hollywood Cookie Diet®, performed by The Alpha Medical Center (specialists in weight loss for over 22 years) support the weight loss norm Adam describes. Participants between 21 and 71 years of age were given The Hollywood Cookie Diet® and instructed to use as directed. After two weeks, participants lost between 3 and 11 pounds.

What’s more, every one of them:

  • Was happy with their results
  • Liked the taste of The Hollywood Cookie Diet® products
  • Was eager to use The Hollywood Cookie Diet® again on a regular basis!

TAKE AWAY: Dieting can be easy, even pleasurable!

The key to meeting your weight loss goal with a minimum of frustration is to have a balanced approach and reasonable expectations. The Hollywood Diet® does its best to make your journey enjoyable so you will feel good now and for years to come.