For generations we have been trained to associate “meat” with “protein.” How many of us grew up with steak, chicken or fish as staples on our dinner tables? Advertising agencies have worked hard to reinforce that artificial bond and make beef “what’s for dinner.” But as we begin to search for healthier, alternative diets, diets that will help us lose weight, feed our bodies with good nutrition, and even diets that have less of an environmental impact, many of us have turned to plant-based proteins. Why?